PENN Entertainment Advances Land-Based Casino Plans for Council Bluffs Iowa
Ines Simon · Sep 14, 2026

PENN Entertainment Advances Land-Based Casino Plans for Council Bluffs Iowa
PENN Entertainment will break ground on September 14 2026 for a new land-based Hollywood Casino Hotel Council Bluffs that carries an estimated cost between 180 and 200 million dollars while the existing Ameristar Council Bluffs riverboat casino stands adjacent until the transition completes. The development replaces the riverboat operation with a permanent facility that features roughly 1,000 slot machines along with 25 table games and additional dining venues including Shake Shack and Red Lotus. Observers note that the project timeline points toward an expected opening in 2028 once state approvals clear the remaining regulatory hurdles.Project Scope and Facility Details
The new Hollywood Casino Hotel Council Bluffs will occupy a site directly beside the current riverboat which has operated under the Ameristar brand for years and the shift to land-based gaming represents a structural change that aligns with broader industry trends toward fixed-location properties. Data from industry reports shows the facility will maintain core gaming elements while expanding food and beverage options that cater to a wider range of visitors. Construction crews are projected to begin site work on the specified September 2026 date and the overall build will incorporate modern infrastructure designed to support both gaming and hospitality functions.
Those who track Iowa gaming developments point out that the 1,000 slots and 25 table games form the central revenue drivers while the inclusion of national chains like Shake Shack introduces familiar dining choices that can attract repeat customers. The hotel component adds overnight capacity that extends guest stays and supports ancillary revenue streams such as events and conferences. Experts have observed similar conversions in other Midwest markets where land-based facilities often deliver operational efficiencies compared with riverboat setups.
Timeline and Regulatory Path
Groundbreaking occurs on September 14 2026 yet the full opening remains scheduled for 2028 because multiple layers of state and local approvals must still be secured before construction reaches completion. Iowa regulatory bodies review each phase of the project and pending approvals cover everything from environmental assessments to gaming license transfers. The extended timeline allows for detailed planning that minimizes disruptions to the existing Ameristar riverboat operation which continues to serve patrons until the new property is ready.
People familiar with the process note that the two-year construction window accounts for typical weather patterns in Iowa along with supply chain considerations that affect large-scale builds. Once approvals finalize the transition from riverboat to land-based casino can proceed smoothly and the adjacent location simplifies logistics for equipment and staff movement during the switchover.
Economic Contributions and Job Creation
Projections indicate the development will generate 450 construction jobs during the building phase while adding 50 permanent positions once the facility opens and those figures reflect direct employment tied to the casino operations and support services. Local economies in Council Bluffs stand to benefit from increased tax revenue and visitor spending that accompanies a larger land-based property with hotel accommodations. Researchers have documented similar impacts in comparable Iowa projects where gaming expansions create measurable effects on surrounding businesses and employment rates.

The permanent roles span gaming floor positions hospitality staff and management functions that sustain day-to-day operations after 2028. Construction employment peaks during key phases such as foundation work and structural framing which spreads economic activity across multiple quarters. Observers note that the overall investment range of 180 to 200 million dollars underscores the scale of commitment PENN Entertainment has made to the Council Bluffs market.
Transition from Riverboat to Land-Based Operations
The Ameristar Council Bluffs riverboat has served as the primary gaming venue in the area and its replacement with a fixed land-based structure eliminates the limitations inherent in floating facilities such as space constraints and weather-related access issues. The new Hollywood Casino Hotel Council Bluffs incorporates the same gaming license yet operates from a purpose-built building that offers greater flexibility for future expansions. Data indicates that land-based casinos typically achieve higher throughput on gaming floors because of improved layout options and easier patron flow.
Those involved in the transition emphasize that the adjacent placement of the new property reduces downtime for players and employees during the move. The riverboat will continue operations until the land-based casino reaches full readiness which preserves revenue streams throughout the construction period. This approach mirrors strategies used in other jurisdictions where operators phase out older vessels while new facilities come online.
Conclusion
The September 14 2026 groundbreaking marks a clear milestone in the evolution of gaming infrastructure in Council Bluffs Iowa as PENN Entertainment prepares to deliver a modern land-based alternative to the longstanding Ameristar riverboat. With 1,000 slots 25 table games and new dining outlets the project is set to create hundreds of jobs and reshape the local entertainment landscape once it opens in 2028. Regulatory approvals remain the final step that will determine the precise pace of development yet the outlined timeline provides a concrete framework for all stakeholders involved.